Fantastic Furniture
Data-led redesign: Years of experimentation insights guiding a full website facelift.
Role
Design Lead
Deliverables
Figma design system
Mobile, tablet and desktop designs of all website pages
Developer-ready Figma files
Background
Fantastic Furniture was migrating their site to a new platform and saw an opportunity to refresh their look and feel.
As the brand strategy shifted away from ‘budget’ towards ‘affordable quality,’ they needed a design that reflected their new identity.
My goal: elevate the brand without damaging the user experience, using 4+ years of experimentation learnings to guide me.
Process
Discovery
Review 4+ years of test data
Ideation
Design
Handoff
Impact
In 2023, Fantastic Furniture launched their new website to great success. Years of experimentation ensured they could re-platform with confidence, knowing the new site would convert just as effectively as the old one.
With a refined look and feel, the new website balanced performance with a stronger brand identity, presenting Fantastic Furniture as both affordable and stylish.
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