Hey. I'm LJ, Experimentation UX Lead at Deloitte Digital.

I design to change behaviour.

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Measurable improvement with Australia’s most iconic brands.

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Projects

Experimentation at Qantas

Crafted for Performance: R.M.Williams

R.M.Williams logo superimposed on a black and white photo of a man crafting a belt

Data-led website redesign: Fantastic Furniture

Fantastic Furniture logo superimposed on a neatly decorated kitchen and living area

Workshops & seminars

Teaching experimentation, conversion design and behavioural science.

Want to know more? Let's talk

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Good design should change behaviour.

It should affect how you feel. It should help you think clearly. It should give you confidence.

It should empower you to act.

If it doesn’t, there’s still work to do.

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