Hey. I'm LJ, Experimentation UX Lead at Deloitte Digital.

I design to change behaviour.

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Subtle wave graphic

Measurable improvement with Australia’s most iconic brands.

Measurable improvement with Australia’s most iconic brands.

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Subtle wave graphic

Projects

Projects

Data-led website redesign: Fantastic Furniture

Fantastic Furniture logo superimposed on a neatly decorated kitchen and living area
Fantastic Furniture logo superimposed on a neatly decorated kitchen and living area

Workshops & seminars

Teaching experimentation, conversion design and behavioural science.

Want to know more? Let's talk

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Subtle wave graphic

Good design should change behaviour.

It should affect how you feel. It should help you think clearly. It should give you confidence.

It should empower you to act.

If it doesn’t, there’s still work to do.

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Subtle wave graphic